Go Wiki Yourself

Jun 09
2013

Quick, name the one marketing step you can take that will have the largest possible effect on your company’s online presence, yet is totally, completely free?

I’d have been hard pressed to come up with a good response before last week, when brilliant young CBS Interactive editor Andrew Nusca tipped me off. The answer is: make sure you have a Wikipedia page.

A Wikipedia page not only immediately lists your business in one of the most-searched global databases, it also adds organic (and valid) search engine weight to your own website, when you make sure Wikipedia links back to it.

Nusca and his wife, with some beerNusca and his wife, with beer

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Noted

May 19
2013

When I really want to remember something, I write it down where it could disappear at any moment.

An unsaved, unnamed notepad document, open on my screen. Its analog equivalent might be a scribble on a piece of tissue so light it could be blown away by the slightest window breeze. Read the rest of this entry »

Meetings Meetings Meetings

Apr 08
2013

My least favorite part about meetings is they often provide incontrovertible proof that other people are not as smart as you guessed/hoped/thought they were.

Face to face to facepalm.

Mug

In the Zora Zone

Apr 04
2013

Last night, at the Philly Tech Week 2013 preview event, I got to meet Zora Ball. You might have heard of her — earlier this year she recently set a world record for being the youngest person ever to create a mobile video game app.

Zora is in first grade at the Harambee Institute in West Philly, one of Philadelphia’s first and most-successful charter schools. Using Bootstrap, she coded a basic video game: a character (in this case a girl in a ballet outfit) moves up and down around her bedroom, trying to avoid being hit by objects sliding left-to-right across the scene. We saw a demo; it’s nothing fancy, but collision avoidance is the basis of nearly every action game there is.

SONY DSC Read the rest of this entry »

What Buying Twitter Followers Looks Like

Mar 27
2013

It’s easy to buy Twitter followers — you can get them for as little as a penny each. We have friends who’ve done it. For brands, it can make a big difference in perceived credibility. But if you’re going to do it, don’t make it obvious.

We came across an account today (set up by someone we have met) that shows what it looks like when you pay to look cool, but end up coming off as a fool.

It’s clearly a new account. And yet it has a whopping 2,333 followers while following only 10 others. Unless you’re a movie star, pop star, sports star or robot rover on another planet, that’s a highly unlikely ratio for a just-started account to have. Read the rest of this entry »

The Best Thing I Didn’t Eat Last Week

Jan 29
2013

(Or, Never Let Photography Get in the Way of Tacos)

She flew all the way in from Salt Lake City just to make tacos. Not regular tacos — those can be found in various Tex and Mex styles all over the East Coast — but an entirely new kind. And I missed them.

Taco Read the rest of this entry »

How to Make the Perfect Cup of Coffee with an AeroPress

Dec 01
2012

“Something no more miraculous than a cup of coffee is enough transcendence for one day.”
— 
My Dinner with André

I’ve written before about the AeroPress as the pinnacle coffee-making method. One of its best features is how amazingly easy it is to use, but it can seem daunting at first. All the specifics—how much water to use, how to grind, how and when to pour and press—are left to personal choice.

As a starting point, I present below a step-by-step guide to my brewing process (which I act out every single morning). Tweak the measurements to your taste to create the best cups of coffee you’ve ever had.

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Seven Way Venn, Colored

Sep 03
2012

Came across a black and white seven way Venn diagram by way of Information is Beautiful and had the urge to see it in color. Though the numbers provide a hint at all the different overlays of the seven sets, I wanted more differentiation. I decided to created the colorful version in Illustrator. You can download a PDF here.

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In Defense of Likes and Faves: Doodling in the Margins

Mar 31
2012

What does it mean to like or favorite something on the internet today?

The Backstory

The above is a riff on a line from Robin Sloan’s recent coup d’app, Fish. His tap essay explores the difference between liking something online and actually loving something online. Robin posits that in the overwhelming stream of great posts, articles, pics and videos, something we love on the internet is something come back to, something we read or visit at least twice. Fish is a beautiful essay with a strong point; it’s innovative, well-designed and touching, and I am a big fan.

However, I don’t quite agree with the disparagement of liking, faving (and even +1-ing) that helps form the essay’s underlying thesis. According to Sloan, when you deign to spend a click on one of these actions, (emphasis his):

“You’re saying to your friends or followers: This is worth your time. (But me, I’m on to the next thing.)”

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Romantic Plastic: The AeroPress – Best Coffee Ever

Feb 05
2012

Not only does the AeroPress manage to look both futuristic and friendly at the same time, it makes the best (and easiest) cup of coffee I have ever had. And that’s saying a lot.

I started drinking coffee early on. Growing up in New York City, it was unavoidable. Starting around 9th grade, I would cop Anthora paper cups at the deli around the corner from my Upper West Side apartment. In 10th grade I officially became a regular at the diner down the street from my high school, where I’m sure the waitress loved when we piled in to a booth, six at a time, and ordered only cups of steaming, burnt swill, accompanied perhaps by a side of grilled corn muffin.

It wasn’t until sophomore year in college, when I met my future husband, that I actually tasted really great coffee. My caffeine addiction – by this point I couldn’t make it coffee-less past noon without a splitting headache – led me to spend an large amount of time in the many cafes of  Providence, RI. While Starbucks had already begun its march to nationwide dominance, the green mermaid had yet to reach this New England town. Read the rest of this entry »