“Lena Dunham in a jock strap” — (about Adam)
“would grow chest hair on a kale martini” — Craig
“News of the errant rock” — Ian O’Neill
“A Pigeon Apparatus for the World” — Alexis
“Time waits for no carrot” — CP Gurnani
It’s 8 AM, and I’m standing in front of what looks like a mix between a celebrity transport and a secret-ops van — matte black with tinted windows and indistinct silver trim — waiting to go drink beer. More accurately, continue drinking beer, since the day before I’d spent on the event floor of the Great American Beer Festival, hopping from tasting table to tasting table with 40,000 other beer fans.
Glancing around, I see one person I know slightly and several I don’t know at all. By evening, I’ll feel like I’d known them all for years.
Ed Yashinksy, the Troegs manager who appears to be somewhat in charge, herds all dozen of us onto the black bus and gives the driver the okay. We’re off, pulling out of Denver on our way to spend the day in the nearby brewery mecca of Fort Collins. It’s 8:30 AM.
“Ready for liquid refreshments?” someone yells, and coffee is swapped for cans of breakfast beer in hands all down the facing benches. Continue reading
If someone dies and you want to tweet about it, go for it. You’re doing them a favor.
Last week, New York Observer editor Peter Kaplan died. I didn’t know him, I didn’t even know of him, by name. But I felt like I should’ve.
While I was sad to hear of a brilliant man’s relatively early death (he was 59), I was grateful for the flood of tweets memorializing him. Peter Kaplan was a person worth remembering, but also a person worth discovering.
These days, even minor celebrities’ fame explodes when they die. Instead of dismissing the surge as a symptom of pop-culture obsession, consider it an opportunity to learn about one more human and extend whatever impression they made on the world just a little bit further. Continue reading
PR truth: a pitch tailored to off-the-moment memes or events is much more likely to be picked up.
Some pegs are good and some are a stretch (made up food holidays, I see you) but usually my reaction as editor/writer is either a) glad to have the traffic-getting tie-in or b) amused at the stretch but understanding it.
Yesterday, something showed up in the torrent that just didn’t make one iota of sense. Continue reading
Coffee makes you feel strong and mighty, tea makes you feel puny.
Coffee helps you get work done, tea helps you feel better while you’re procrastinating work.
Sure, sometimes maybe you like feeling subservient because you’re respecting cultural traditions like kneeling on tatami mats or reading dusty novels with a blanket over your lap. Continue reading
By flipping a to-go container top upside-down, Cuba Libre restaurant in Old City, Philadelphia, successfully solves one of the pressing issues of packing a restaurant dish to go.
The cold parts of the dish — in this case, a side salad — are placed in the bottom of the container, then a plastic top is turned inside-out and placed over it for protection. The shallow opening is then used as a double-boiler style container for the hot items (a trio of very tasty empanadas), which are capped by a second plastic lid.
Quick, name the one marketing step you can take that will have the largest possible effect on your company’s online presence, yet is totally, completely free?
I’d have been hard pressed to come up with a good response before last week, when brilliant young CBS Interactive editor Andrew Nusca tipped me off. The answer is: make sure you have a Wikipedia page.
A Wikipedia page not only immediately lists your business in one of the most-searched global databases, it also adds organic (and valid) search engine weight to your own website, when you make sure Wikipedia links back to it.
When I really want to remember something, I write it down where it could disappear at any moment.
An unsaved, unnamed notepad document, open on my screen. Its analog equivalent might be a scribble on a piece of tissue so light it could be blown away by the slightest window breeze. Continue reading