Go Wiki Yourself
2013
Quick, name the one marketing step you can take that will have the largest possible effect on your company’s online presence, yet is totally, completely free?
I’d have been hard pressed to come up with a good response before last week, when brilliant young CBS Interactive editor Andrew Nusca tipped me off. The answer is: make sure you have a Wikipedia page.
A Wikipedia page not only immediately lists your business in one of the most-searched global databases, it also adds organic (and valid) search engine weight to your own website, when you make sure Wikipedia links back to it.
Nusca and his wife, with beer














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