Sometimes I question my attraction to minimalism. When I work it’s usually a battle between my personal appreciation for minimalist design and the reality of a world filled with loud, noisy, look-at-me layouts.
In advertising and marketing, you must get noticed. Get attention. A Call to Action! should shout from the moment a visitor first views the design, or else that visitor will quickly skip on to others. But what grabs the visitor doesn’t need to be a lot. It can be clean simplicity instead.
Most customers want attention-grabbing layouts. Usually I compromise my desired look by adding elements and colors.
In the case of my most recent website design, there was no such compromise, and I’m pleased with the results; the synchronicity of my and my client’s aesthetic.