Coke Freestyle In UseThe soda fountain hasn’t changed much in basic design since it was first popularized and democratized in the late 1800’s by Jacob Baur, founder of the Liquid Carbonic Company, whose main contribution was the manufacture of carbon dioxide in easy to transport tanks.

At today’s dispensers, usually found in restaurants, you can choose from around six or eight different types of soft drinks.

In the Taste It room at the World of Coca-Cola in Atlanta, you can choose from 60 different kinds, which are dispensed from six separate cylindrical kiosks, taking up a whole room of the venue.

But now, starting in a few select Jack-in-the-Boxes (Jacks-in-the-Box?) in San Diego County, Coca-Cola is rolling out what they have dubbed the “iPod of drink machines.”

The Coca-Cola Freestyle lets the user select from over 100 varieties of soft drink from a touch screen.

This was enabled by rethinking the internal design of the dispenser, which uses small cartridges of concentrated flavor instead of bags of syrup.

Vince Voron, the senior director of industrial design at Coke, was recruited from Apple, so the comparison to iPod is more than fair. He notes that one of the challenges in designing the user interface was to make it friendly and not reminiscent of an ATM.

Coke Freestyle MachinesFast Company details some of the technology behind the machine: the “PurePour” used to mix in the flavors was originally developed for precise delivery of dialysis and cancer drugs; cartridges are kept in order using RFID radio frequency tags.

And in what should be good news for shop-owners and Coca-Cola alike, each Freestyler wirelessly communicates with HQ, sending info about what was consumed, when, how much, and receiving info about products that should be recalled or discontinued. (Guess with 100 flavors that’s more & more possible.)

Test markets this summer are said to include California, Utah and Georgia. Reason enough for a trip down South?

[via San Diego Tribune and Core 77]

2 thoughts on “Freestylin’”

  1. this is so awesome!! i can say, with great appreciation that everything that the world is making compact today is a gift and a curse. i cant really put it into words.. but sometimes they make things that sound and look good on paper.. but in reality is a big Failure.. we shall see the outcome of this here… thing-a-ma-bob

  2. Perhaps they ought to go ahead and make it a true digital mixer and just have selections for the constituent ingredients; caffeine, high fructose corn syrup, and a bunch of different flavoring options, and let the customer mix a truly custom drink.