Hailing from Quebec, the anti-energy drink Slow Cow.

A new take on the enhanced beverage market, the drink relies on L-Theanine, Camomile and Hops, among other ingredients, to impart relaxation and calm.

Red Bull is none too happy with this inverse clone, and has sent the company a formal request to close, on grounds of packaging and design infringements.

Are they really worried fans of their high-octane swill will switch to this soothing alternative? Or maybe just feel that they are being ridiculed. (They are…)

The logo is brilliant (wish I could find a larger version). It deserves a wider audience.

Along with the Fail Whale, we should have the Slow Cow!

[Via @mjginnyc and Daily Fork]