Author: phillydesign

Form and Function

thermaltake_level10_pcForm following function is a concept that I first grasped in Biology class. Specifically I think the first example of this that really drove the point home was the design of our lungs: all the bronchi and bronchioles branching off to create the maximum surface area to transfer oxygen to our blood.

In design it’s a strong concept. One I like to follow. In this new “gaming computer” tower by BMW Designworks Group for Thermaltake it really works.  From the designers:

Each high-quality component featured by the “Level 10” concept is enclosed within its own protective case, rendering it not only an integral part of the design but also guaranteeing interchangeability and transportability.

The concept also has an aesthetical answer to the physical necessity for best possible cooling, this also being associated with the virtual world of the gamer. The asymmetric arrangement of the robust vertical heatsink and the horizontally located individual components creates a strong architectural statement, clearly revealing the powerful cooling characteristics of the Thermaltake Gaming Tower.

Usually our workstations end up with the cover off, for better cooling, so they look like this anyway, only not nearly as pretty. Via Core 77.

Reduce Reuse Recycle

Tree WorkGuess a clever and cost-concious person at the Philadelphia Streets Dept. thought up this re-use of the common “No Parking — Street Work” sign. It’s cute.

When budget cuts come, good design is at the top of the chopping block. Usually that is not a forward thinking solution, because an organization’s loss of credibility can be as bad as loss of credit.

Though this sign looks a mess, it serves its purpose just fine, scaring off any one who would want to park here.

While I wouldn’t be sad to see nicely designed Tree Work signs, I think the city’s image will survive this affront.

Minimalist Design

Sometimes I question my attraction to minimalism. When I work it’s usually a battle between my personal appreciation for minimalist design and the reality of a world filled with loud, noisy, look-at-me layouts. Shola Olunloyo

In advertising and marketing, you must get noticed. Get attention. A Call to Action! should shout from the moment a visitor first views the design, or else that visitor will quickly skip on to others. But what grabs the visitor doesn’t need to be a lot. It can be clean simplicity instead.

Most customers want attention-grabbing layouts. Usually I compromise my desired look by adding elements and colors.

In the case of my most recent website design, there was no such compromise, and I’m pleased with the results; the synchronicity of my and my client’s aesthetic.

www.sholaolunloyo.com