The marketers for the Residences at Two Liberty Place must really know their target demographic.
Why else would this call-girl-esque model be the main feature of their advertising, both in print and on their website.
When I first viewed their outdoor ad, I didn’t even get the connection between the name of their building — Liberty II — and the Statue of Liberty, from whence they derived this Lady Liberty character.
Really thought it might be an ad for a high end sex club, or one of those hotels that rents by the hour.
Even the copy suggests that the “private tour” might be more than just a look ’round an empty apartment.
Guess these people are sure they won’t offend the women/wives choosing to pay ridiculous prices to live in their highrise.
Philebrity puts it well: “Don’t hate me because I’m beautiful. Hate me because I’m the exact kind of asshole who’d pay $2M for an apartment with no opening windows.”
Yup, that’s the demographic. If they really wanted to go all out, they’d do another ad with Cole Hamels — a building resident — in the same kind of seductive pose.
Then they could really give the Parker Hotel some competition.
You know, I saw this the other day and was rather taken aback by it. Had the same exact reaction….